21,647,762 *
5,954,699 *
Unique User
2,640,000 **
Target Group
ESSEN-UND-TRINKEN.de reaches 1.53 million unique users every month. 71 % of ESSEN-UND-TRINKEN.de users are female. 60 % of the target group are aged between 20 and 49 years. ESSEN-UND-TRINKEN.de users boast an above-average level of education: 42 % have A-Levels or a university degree. 60 % of users boast net household income of € 2,000 or more, and 36 % of users have an income of over € 3,000 per month. Source: AGOF internet facts 2014–10//Base: average month.
Main advertisers
  • tourism/travel
  • home appliances
  • household
  • corporate
  • foods
  • alcoholic beverages
  • non-alcoholic beverages
  1. * IVW 2017-11
  2. ** AGOF daily digital facts 2017-11


ESSEN-UND-TRINKEN.de is an extensive content and community platform for everything to do with eating, drinking and the pleasures of life.

ESSEN-UND-TRINKEN.de is inspiring, gives advice, and links up its users through its mix of editorial and user-generated contents, handy tools, recipe videos, and great variation of seasonal topics. 30,000 recipes from the ESSEN & TRINKEN kitchen and a comprehensive database with recipe and instructional videos on cooking and baking whet the appetite for cooking. The diverse user community, where users can exchange and share recipes and cooking tips, rounds off the service for users who love to cook.

Media Represented

worldwide except in Germany (Internat. Media only)