New: IDEAT interior design magazine in Germany

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Gruner + Jahr has acquired the licence to publish the interior design magazine IDEAT from IDEAT Editions France.

New: IDEAT interior design magazine in Germany.

The new title strengthens Gruner + Jahr’s market-leading position in the Living segment, which centers on the brands SCHÖNER WOHNEN, LIVING AT HOME, HÄUSER and COUCH, by adding an international premium brand. Gruner + Jahr is underscoring its innovative prowess by acquiring this licence. IDEAT offers a contemporary and unique combination of topics. The lifestyle magazine IDEAT focuses on design, furnishings, fashion, travel and art, and targets readers with an urban lifestyle. It also boasts an international perspective.

IDEAT is a market leader in the interior design segment in France

IDEAT is already successful in France and China. In Germany IDEAT will be published six times per year. Two issues are planned for 2017 - they will be published in September and November. Each issue has 220 pages on average. The magazine has a publishing run of 80,000 copies, costing 8 euros each.

With its international focus and unique concept, IDEAT fills a niche

IDEAT was established in 1999 in France. It was founded by publisher and editor Laurent Blanc and quickly became a market leader in the interior design segment. The magazine was launched in China in 2015. For Laurent Blanc, founder and CEO of the IDEAT ÉDITIONS group, “Gruner + Jahr is the perfect partner to launch IDEAT in Germany. It’s a huge, highly structured, highly organized company, but beyond that, it’s the motivation of the sales and editorial teams to develop the brand in Germany that has seduced me the most. I think that IDEAT will be a great success in Germany, a country that has always appreciated contemporary furniture, lifestyle and new trends.”

Matthias Frei, Publisher Living, Gruner + Jahr: “IDEAT enables us to complete our existing Living portfolio in the premium segment and tap into a sophisticated target group. With its international focus and unique concept, IDEAT also fills a niche in the German magazine market. I am grateful to Laurent Blanc for placing his trust in us, and I very much look forward to working together.”

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