RTL Group announced its decision to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create an international advertising sales champion.
The new unit will provide international advertisers simplified access to a unique portfolio of media brands across TV, digital video, radio/audio, online, mobile and print. Its portfolio will comprise RTL Group’s TV channels, streaming services, radio stations and digital publishing brands, complemented by the advertising inventory of high-quality partners such as ITV in the UK, RAI in Italy, NBC Universal in the United States and DPG Media in Belgium.
The new unit will be uniquely positioned to fully seize the significant growth opportunities that result from the increased demand from advertisers and agencies for global ad-buying opportunities, cross-media offers and high reach in brand-safe environments. It will be the only European sales house that can offer advertisers such international cross-media campaigns out of one hand. In addition, the new unit will closely cooperate with RTL Group’s ad-tech services provided by Yospace and the ad-tech division of Smartclip.
Facts & Figures
Facts & Figures on RTL Group’s new international advertising sales unit: