SCHWANGERSCHAFT & BABY

Every expectant and young mother in Austria receives a copy of SCHWANGERSCHAFT & BABY (Pregnancy & Baby) from her gynaecologist, general practitioner, paediatrician or maternity care center. This special Austrian issue from ELTERN is the competent pre-natal advisor and the most important reading matter during a child’s first year, ensuring optimum coverage and zero wasted coverage.

Highly-interested readership. The target group is very interested in:

• child development (86 %)
• health (82 %)
• nutrition (77 %)
• pregnancy/birth (74 %)
• education (70 %)

High media effectiveness and efficiency. SCHWANGERSCHAFT & BABY is a top medium for reaching Austrian women who have or are expecting a baby.