News

One Spot - maximum xMedia video reach

The new xMedia Spot combines the entire German Ad Alliance video inventory in ATV, In-Stream & Out-Stream with just one booking. Advertisers benefit…

Future of Food – How Germany eats

Cooking behavior in Germany is changing: Compared to recent years, people are cooking more often overall. According to the current findings on…

New Study: TV Advertising Impact

More and more media offers are being used on an increasing number of devices - at home and on the road. As a result, modern marketing is developing…

Germany: Latest travel research 2023

Looking for valuable travel insights for Germany? Look no further! We have the recent findings of the Ad Alliance Travel study. The good news for…

The No. 1 News App in Germany

NTV turns 30! Large live share and breaking news expertise combined with fast, reliable and comprehensive reporting: that is NTV. Germany's first news…

From Beauty to Well-being

The German Ad Alliance has published special digital options for brands in Q1. Check out sponsoring options on Coronation Day with GALA, the…