Media planners may now search the portfolio of the DACH region for suitable editorial topics. The content finder of the German Ad Alliance and G+J i|MS has been complemented by three publishers from the international G+J i|MS portfolio.
The Content Finder (Umfeldfinder) powered by Ad Alliance/G+J i|MS is the marketing and planning tool for media agencies. The tool allows the search of editorial environments and dates of the German Ad Alliance and G+J i|MS print media.
From now on the Content Finder features an even broader spectrum of environments: besides German print media it includes three more G+J i|MS publishing partners: NEUE ZÜRCHER ZEITUNG from Switzerland, DER STANDARD and – new – the portfolio of VG News from Austria. Adding these German-language media to the tool allows users the inclusion of the DACH region (Germany, Austria, Switzerland) in the media planning process.
Find editorial environments with ONE tool
The Content Finder offers media planners a database-supported selection of specific print topic environments by different search options such as search by key word, title, industry or date. The search results are easily exportable and link directly to the reservation within the editorial environment. ‘Topic not found?’ With the watchlist, the planner will be notified on any changes regarding a selected topic.
In the future, further publishers from other European countries will also be integrated.