G+J launches BEEF! in Spain


After the successful launch in Germany and France the food magazine for men is now also published in Spain. G+J Spain is an established market player in Spain with media brands like COSMOPOLITAN, MARIE CLAIRE, GEO or the segment leader in the popular science area, MUY INTERESANTE.

The Spanish BEEF!-edition will be taking over around 90 percent of content from the German parent issue, adapted locally and supplemented by in-house productions of typical Spanish stories. BEEF! thus offers its readers in Spain the already successful mixture of sophisticated recipes and preparation techniques surrounding the meat topic, substantiated food reportages as well as lifestyle topics, presented in the BEEF!-typical opulent look.

The format and the high-quality paper as well as the magazine scope of around 180 pages relate to the German edition. The first BEEF!-edition in Spain has been published on September 22nd in a print run of 35,000 copies. The magazine will be issued quarterly and costs 7.95 Euros.

The launch of BEEF! Spain is accompanied by an extensive print campaign in G+J Spain-titels (like MUY INTERESANTE, GEO etc.) as well as online, social media and ambient marketing measures. The launch is celebrated by G+J Spain with a big BEEF! dinner reception in Madrid with opinion leaders from the Spanish food- and gastronomy field.

Next issue:
On sale date: December 18th
Ad closing December 4th.
Full page costs 12000 Euro.