BEEF!

The brand-new lifestyle magazine for men who like to cook. BEEF! is written for German men aged 30-54 who consider themselves gourmets.

A totally new kind of magazine. In the past, cooking magazines were for women, and men's lifestyle magazines were for men. BEEF! combines the two in a fresh, informative and entertaining manner.

Clear editorial structure. The editorial contents of BEEF!:

• 1/3 food recipes
• 1/3 food reportage
• 1/3 lifestyle.

For men who don't cook often, but well. BEEF! is for men who are interested in recipes – as well as Tokyo's tuna market, the sharpness of knives and the water pressure in their espresso machine. For men who find noodles boring unless they've made them themselves.

Centrefold with a difference. Like many men's magazines, BEEF! also features a fold-out centrefold – with easy-to-follow instructions on how to create a memorable four-course dinner.