What began 60 years ago as a magazine evolved into a modern lifestyle brand and the strongest licensed brand in the living segment.
SCHÖNER WOHNEN is Germany’s leading living and interior title. In addition to around 150,000 copies sold every month, SCHOENER-WOHNEN.de reaches an average two million unique users per month. This is an increase of about 90 % over the previous year, making 2020 the most successful year since schoener-wohnen.de was founded (sources: IVW/AGOF).
Long before its competitors, the SCHÖNER WOHNEN team saw potential outside its core media business, and 20 years ago launched the SCHÖNER WOHNEN collection: Licensed products from wall design to flooring and lighting. Today, you can even buy a complete SCHÖNER WOHNEN house! Products are distributed in over 1,000 retail stores in Germany and online via the SCHÖNER WOHNEN ONLINE SHOP which also sells additional non-licensed products selected by the editorial team.
Bettina Billerbeck, Editor-in-Chief of SCHÖNER WOHNEN: "We have reinvented ourselves for our 60th birthday. Today, we see ourselves as an interior design coach who encourages our readers. Particularly in these uncertain times, when the home is more important than ever, empathy in page making and the power of a trusted brand prove their worth. We are delighted to be able to inspire both our readers and advertisers".