BRIGITTE: New look & content for Germany's famous women's brand
As of today, BRIGITTE - print and digital – looks more modern and presents its content upgrade. BRIGITTE’s goal of empowering women is further reflected throughout the magazine, the website and its social media sites. BRIGITTE’s new claim: "Your life. Your path."
Both the print edition and the digital offer now have a more diverse mix of topics, a modern and contemporary design including a new logo with warm colors and new fonts.
The magazine features several new sections with tips and suggestions for BRIGITTE readers. In the cross-media format "Team Talk - One Topic, Four Opinions," for example, four print and digital editors discuss topics on a regular basis. The first topic is sustainability.
Another new feature is the print format "Insta-Liebling," in which different influencers have their say. Every issue features the “Beauty Upgrade” (professionals revealing beauty tricks) and the "A Woman and Her World" section (portraying well-known women from the worlds of politics, business, art, fashion, culture or science).
With its newest issue, BRIGITTE introduces two new female columnists: Anja Rützel, 48, journalist and author, and Alena Schröder, 42, author and journalist for SZ magazine and ZEIT, who among others, will report humorously on everyday topics and everyday experiences.
The BRIGITTE digital presence also introduces three new formats: The "Good-News-Ticker" will provide exclusively with good news. The "Fast vergessen" (“almost forgotten”) section reminds users of certain people, things and events. Finally, a regular exchange with brain researcher Dr. Martin Korte, exploring everyday curiosities in depth.