Highlights from the OMR 2023
Our colleagues just attended the annual Online Marketing Rockstars Festival (OMR) – a stimulating event for marketing and digital experts packed with keynotes, conferences, masterclasses, and additional activities.
The OMR is the place to be for updates on the digital world, the latest marketing trends, or inspiring key notes. As before, the popular event attracted more than 70,000 attendees.
CTV. influencer, sustainability: 3 team hightlights
Christian Russ, Head of Sales at Samsung Ads, held a masterclass on CTV, describing the impressive rise of CTV and smart TV eco system in German households. The subsequent panel discussed the benefits of CTV, CTV as part of the mediamix, and he explained options like Automatic Content Recognition (ACR).
Pamela Reif shared her mind-blowing journey as a fitness influencer which started out on Instagram when she was just 16. Ten years later, she has not only gained millions of followers worldwide, but also launched a successful fitness and nutrition app, and co-founded an influencer agency.
Tim Brown, co-founder of the footwear company Allbirds, explained how marketers can use storytelling to actively raise awareness for sustainability. His vision to decrease Allbirds’ carbon footprint significantly and soon, was nothing but impressive!
Tipp: The annual “State of the German Internet 2023”
An annual highlight from the OMR is the keynote by its founder, Philip Westermeyer. It is shared online after the festival, so you can watch it anytime now. To know more about the latest trends in the German digital market, these 45 minutes are a worthwhile watch: https://youtu.be/1pNDTri61IY (OV).