Leading women’s press brand in France
FEMME ACTUELLE has been accompanying French readers through their daily lives for 35 years. With 25 million French people reached per month, the magazine is the leading brand of the women´s press in France and leading 'magazine' brand in the women's target group. Now, Prisma Media is renewing the look of its magazine. It is becoming even more modern, more feminine and greener.
Prisma Media has overhauled France´s leading women´s magazine at the beginning of this autumn season. The overhaul is reflected in a new design and typography as well as in new columns and a significantly improved advice section. In terms of content, environmental issues will have more priority than before. Because, as editor-in-chief Julien Lamury Dessauvages explains, "we have developed the new appearance to be as close as possible to the lives of our readers, a life that has become more reflective, more responsible and more solidary.” For this reason, the chief editor continues, a new column will now give advice on how to consume differently – greener, more ethically. With the new FEMME ACTUELLE, the French G+J-subsidiary wants to provide the maximum of advice without neglecting entertainment and excitement.
Through all these initiatives, FEMME ACTUELLE wants to remain the number one brand alongside French women, which it has been for the past 35 years. This goal no longer just applies to the printed magazine, but also to the femmeactuelle.fr portal, that covers many topics, especially with videos, which is something the editorial team is increasingly focusing on. Most recently, the portal registered 16 million Unique Visitors (July 2020).