Paid circulation
62,728 *
790,000 **
Basic Rate 2022
€ 19,600
Target Group
The readers of 11 FREUNDE are male, young, and have higher educations and incomes. Research has also confirmed the high level of closeness that the reader has for the magazine: they love the magazine because of its uniqueness, its credibility and its originality.
  1. * IVW 1/22
  2. ** ma 2022/I


11FREUNDE is the magazine for football culture. It goes behind the league scores and presents the background and behind-the-scene stories from the world of football (US: soccer).

11FREUNDE is authentic and intelligent. Its unique editorial concept continues to attract increasing numbers of loyal, upper class readers.

Success story. Despite the general stagnation in the media landscape, both the circulation and readership levels of 11FREUNDE continue to rise strongly.

Young, active readership. The average reader is male, aged around 30, has a higher education and enjoys a high household income.

Prize-winning editorial quality. For years, 11FREUNDE has been praised as being one of Germany’s “Best Sports Magazines”.

Media Represented

worldwide except in Germany (Internat. Media only)