PIs Mobile Web
1,230,000 *
Visits Mobile Web
650,000 *
200,000 **
Target Group
BARBARA's digital offer reaches 0.27 million unique users every month. 76% of BARBARA digital users are female. 68% of the target group are aged between 20 and 49 years. BARBARA digital users boast an above-average level of education: 48% have A-Levels or a university degree. 65% of users boast net household income of €2,000 or more, and 42% of users have an income of over €3,000 per month. Source: agof daily digital facts 2018-12// Base: average month Source: agof daily digital facts 2018-07 // Base: average month
Women (general)
Main advertisers
  • fashion
  • beauty/cosmetics
  • leisure/entertainment
  • household
  • furniture/home decor
  1. * Google Analytics 2019-05
  2. ** agof daily digital facts 2019-07


BARBARA addresses brave, life-enhancing, confident women between the ages 30 to 55, who take their wonderfully unperfect lives in an open, easy and self-ironic way.

BARBARA features the classical range of topics you would expect from a holistic women‘s mobile website; beauty, fashion, living, food, psychology, current affairs and trave, but without the moral pointing finger, always talking plain and at times hilariously funny.

Media Represented

worldwide except in Germany (Internat. Media only)