BARBARA.de
BARBARA – No ordinary women‘s website. BARBARA says out loud what others hardly dare to think.
Women (general) Germany
Facts
- Target Group
- BARBARA's digital offer reaches 0.27 million unique users every month. 76% of BARBARA digital users are female. 68% of the target group are aged between 20 and 49 years. BARBARA digital users boast an above-average level of education: 48% have A-Levels or a university degree. 65% of users boast net household income of €2,000 or more, and 42% of users have an income of over €3,000 per month. Source: agof daily digital facts 2018-12// Base: average month
- Segment
- Women (general)
- Main advertisers
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- fashion
- beauty/cosmetics
- leisure/entertainment
- household
- furniture/home decor
- * Google Analytics 2019-06
- ** agof daily digital facts 2019-07
Profile
BARBARA addresses brave, life-enhancing, confident women between the ages 30 to 55, who take their wonderfully unperfect lives in an open, easy and self-ironic way.
BARBARA features the classical range of topics you would expect from a holistic women‘s website; beauty, fashion, living, food, psychology, current affairs and trave, but without the moral pointing finger, always talking plain and at times hilariously funny.
Downloads
Related Media
Media Represented
worldwide except in Germany (Internat. Media only)