BOA is a lifestyle magazine with an idol character and coolness factor for young men on an international basis.
#1 BOA has personality: ...a magazine that is more than just stylish, that presents unique topics, stages stars in new and different ways, shows its stance.
#2 BOA is different: ...a magazine that visits rappers, athletes and artists where journalists normally would not go. BOA shows its style and social landscape. Jérôme Boateng opens the door to a new world.
#3 BOA is a big brother or a pal: ... a magazine that is both an idol and a pal.
worldwide except in Germany (Internat. Media only)