Facts

PIs Mobile Web
48,290,025 *
PIs Mobile App
1,789,885 *
PIs Iphone App
1,789,885 *
PIs Android App
433,784 **
Visits Mobile Web
12,278,246 *
Visits Mobile App
115,148 *
Visits IPhone App
115,148 *
Visits Android App
26,703 **
UMU Web
4,850,000 ***
UMU App
80,000 ***
Links
Target Group
BRIGITTE digital users are real everyday managers. They organize their lives in a way that is both confident and relaxed as well as successful and self-determined. They are well-educated, seek private and professional recognition, and enjoy sharing their knowledge and experience with others. They are strong communicators and social media savvy. They are open to new things and are interested in fashion, beauty, food and travel as well as socially relevant topics and finance. They specifically choose what suits them and is right for them - instead of just fulfilling expectations or following trends.
Segment
Women (general)
  1. * IVW 2022-02
  2. ** IVW 2021-12
  3. *** agof daily digital facts 2021-11

Profile

BRIGITTE digital: You are strong!
BRIGITTE digital stands for female empowerment and a community of strong women who inspire one another. The editors accompany their users in all life situations, create closeness and encourage them to realize their dreams.
BRIGITTE digital is wherever its users are: Online, mobile, on Instagram, Facebook and Pinterest. It offers exactly the right topics for every situation on all channels: Current fashion trends, practical beauty tips, delicious recipes, sustainability. Health topics are just as much a part of the world of BRIGITTE digital as serious topics that classify and make you smarter. The BRIGITTE MOM cosmos, the BRIGITTE Academy, the BRIGITTE podcast formats, and the strong community around the Bfriends and BYM forums round off the offering.

Media Represented

worldwide except in Germany (Internat. Media only)