Facts

Frequency
monthly
Paid circulation
126,221 *
Coverage
880,000 **
Basic Rate 2022
€ 33,500
Links
Target Group
CAPITAL’s readers belong to the management level in their company (Index 350) and therefore represent a target group with a salary significantly above average. They are not only privately interested in investing money, but also highly brand-conscious and consumption-friendly: 38% even describe themselves as luxury-oriented (Index 349).
Segment
Business & News
  1. * IVW 1/22
  2. ** AWA 2021

Profile

CAPITAL has been shaping the face of German business journalism for the past 60 years. The brand has long been a byword for credibility, substantial research, outstanding journalism and leading expertise in the fields of finance, investment and asset building. In 2022, CAPITAL celebrates its anniversary with a vintage edition - a high-quality anniversary issue that will be published on May 5th 2022. In this special edition, the editors recall the greatest moments of the magazine and the German economic history.

With its successful magazine concept, CAPITAL is now the most widely read business magazine in Germany.* CAPITAL tells business stories from new perspectives, reports on companies and SMEs in transition, explains the upheavals in the global economy and recognizes new trends early on - from artificial intelligence to green investment. CAPITAL has been doing this not only in its monthly magazine, but on all digital and mobile channels that today’s decision-makers demand, including newsletter, e-paper and podcast formats.

Whilst the world is suffering from some sort of ""long covid"" (keywords: supply chains, raw materials, inflation), a new German government is taking office. From its Berlin studio, CAPITAL is close to the scene and provides its readers and users with critical analyses and insights. Another key topic for CAPITAL is ""The Green Decade"" - the editorial team devotes almost every issue to the revolution in the economy towards resource conservation and climate neutrality.

The magazine is divided into three sections: World of Business, Invest and Life – corresponding to the CAPITAL holy trinity of earning, investing and spending money.

World of Business

The heart of the magazine covers major business topics, explaining their relevance to society and getting up close and personal to the people at the centre of the action. The stories and in-depth reports are thoroughly researched, examine complex issues and offer ideas for successful business strategies. Four SME specials a year showcase the dynamism of Germany’s SME sector.

Invest

The Invest section is a central part of the magazine and offers the reader valuable information based on the theme ""increasing money"". The main focus is on the topics of private finance and asset accumulation. Every month, CAPITAL Invest covers a different key topic, such as real estate, funds, insurance, taxes, etc. It also features reports on CAPITAL events such as the ""Wealth Accumulation Summit"".

Life

The smart section of the magazine is all about spending money on the finer things in life. Readers will find inspirations for fashion, watches, travel, fine dining, art, design and technical gadgets. Each issue features a theme special - staged in the form of a multi-page picture spread with opulent visuals, including fashion specials in spring and autumn and the annual CAPITAL Watch Award.

*Source: AWA 2021

Media Represented

worldwide except in Germany (Internat. Media only)