CHEFKOCH MAGAZIN
Germany’s largest cooking site as a magazine.
Food Germany
Facts
- Target Group
- The readers are predominantly young women who boast an above-average education and enjoy cooking on a daily basis. They are in different life situations: 60% of the readers have children, 56% are married, 30% are single. The readers use CHEFKOCH for general inspiration and for daily cooking.
- Segment
- Food
- * IVW 2/22
- ** AWA 2021
Profile
CHEFKOCH is the magazine from Germany’s kitchens for Germany’s kitchens. In every issue, the most popular and highly-rated recipes from CHEFKOCH.de, the biggest cooking site in Europe, are selected, prepared by pros, and photographed. The result is the first cooking magazine that can say of its recipes: that really tastes good! CHEFKOCH is a source of inspiration with quick, proven and tested recipes that suit the season.
CHEFKOCH readers can trust the recipes, because they’ve already been tried out by thousands of users – with mouth-watering photos and cooking instructions that are guaranteed to work. In addition, the editors not only provide tips for improvement themselves, but also offer the wisest advice from CHEFKOCH users for each dish.
Cross-media effectiveness: CHEFKOCH magazine realises individual cross-media solutions for different marketing budgets together with CHEFKOCH.de, the largest food community in Europe with over 20 million users.
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Related Media
Media Represented
worldwide except in Germany (Internat. Media only)