Print circulation
265,000 *
612,000 *
Target Group
The target audience includes professional men and women interested in Sweden's lastest news, but still interested in the physical copy of news.
Business & News
Main advertisers
  • finance
  • leisure/entertainment
  • corporate
  1. * Orvesto 2018


DAGENS NYHETER is Sweden's largest circulating quality newspaper. With four distinctive sections covering news & opinion, economy & business, culture and sport, DN is widely respected for the quality of its journalism and its ability to set the agenda for news and insightful reporting in Sweden.

Its readers are very loyal with a 97% subscription rate with the paper being delivered before 7 a.m across most of the country. In a country where newspaper readership is amongst the highest in the world, DAGENS NYHETER delivers an affluent, influential audience in increasing numbers and is an ideal medium for all corporate, financial and upscale campaigns.

DAGENS NYHETER has three supplements: Home, Travel and Food and Wine.

Media Represented

in Austria and South Tyrol, Belgium, Germany (Internat. Media only), Ireland, Luxembourg, Netherlands, United Kingdom