Facts

Frequency
weekdays (Monday-Saturday)
Paid circulation
57,000 *
Coverage
558,000 **
Basic Rate 2019
€ 19,700

1/1 price, Saturdays

Target Group
55% men, 37% of readers are between 20-39 years of age. Many decision-makers (41% in management), well-educated, high household income
Segment
Business & News
Main advertisers
  • automotive
  • fashion
  • finance
  • tourism/travel
  • beauty/cosmetics
  • watches/jewellery
  • corporate
  1. * ÖAK 2019 January-June
  2. ** MA Austria 2018/2019

Profile

DER STANDARD is a nationwide newspaper in AUSTRIA.

Founded in 1988 orginally for college students, it still has the youngest target group of all Austrian daily newspapers.

It is independent of political parties, institutions and interest groups and addresses readers who expect comprehensive, broad und thorough coverage. 

DER STANDARD offers substantiated commentaries in the areas of economics, politics, culture and society.

Media Represented

in Germany (Internat. Media only)