Facts

Frequency
weekdays (Monday-Saturday)
Paid circulation
52,304 *
Coverage
542,000 **
Basic Rate 2022
€ 21,300

Rate for 1/1 page, Monday-Friday

Target Group
Slightly more male (53%) than female (47%) readers. Many of them are well-educated decision-makers. The majority of readers are between 20-39 years of age.
Segment
Business & News
  1. * ÖAK 2021 July-December
  2. ** MA Austria 2021

Profile

DER STANDARD is a nationwide newspaper in Austria.

Founded in 1988 orginally for college students, it still has the youngest target group of all Austrian daily newspapers. 

It is independent of political parties, institutions and interest groups and addresses readers who expect comprehensive, broad und thorough coverage. 

As one one of the most trusted news brands in Austria, DER STANDARD offers substantiated commentaries in the areas of economics, politics, culture and society.

Please note, print circulation differ on Saturdays.

Media Represented

in Germany (Internat. Media only)