Facts

Frequency
weekdays (Monday-Saturday)
Paid circulation
55,000 *
Coverage
509,000 **
Target Group
59 % men, 38 % of readers are between 20-39 years of age. Many decision-makers (45% in management), well-educated, high household income
Segment
Business & News
  1. * ÖAK 2020 January-June
  2. ** MA Austria 2019/2020

Profile

DER STANDARD is a nationwide newspaper in AUSTRIA.

Founded in 1988 orginally for college students, it still has the youngest target group of all Austrian daily newspapers.

It is independent of political parties, institutions and interest groups and addresses readers who expect comprehensive, broad und thorough coverage. 

DER STANDARD offers substantiated commentaries in the areas of economics, politics, culture and society.

Media Represented

in Germany (Internat. Media only)