Facts

PIs Mobile Web
15,937,349 *
Visits Mobile Web
6,036,534 *
UMU Web
2,900,000 **
UMU App
10,000 ***
Links
Target Group
ESSEN-UND-TRINKEN's mobile offer reaches 2.89 million unique users every month. 73% of ESSEN-UND-TRINKEN mobile users are female. 59% of the target group are aged between 20 and 49 years. ESSEN-UND-TRINKEN mobile users boast an above-average level of education: 44% have A-Levels or a university degree. 71% of users boast net household income of €2,000 or more, and 47% of users have an income of over €3,000 per month. Source: agof daily digital facts 2010-10 // Base: average month
Segment
Food
Main advertisers
  • tourism/travel
  • home appliances
  • household
  • corporate
  • foods
  • alcoholic beverages
  • non-alcoholic beverages
  1. * IVW 2019-11
  2. ** agof daily digital facts 2019-11
  3. *** agof daily digital facts 2019-07

Profile

ESSEN-UND-TRINKEN.de is the largest online foodie community in terms of contents and members, and now also available as a mobile website. With its mix of editorial and user-generated contents and handy tools, such as the 'Recipe Finder' or the 'Restaurant and Hotel Guide', ESSEN&TRINKEN Mobile offers inspiration, advice and networking opportunities to users.

Media Represented

worldwide except in Germany (Internat. Media only)