Facts

PIs Mobile Web
12,629,684 *
PIs Mobile App
731,177 **
PIs Iphone App
239,334 **
PIs Android App
491,843 **
Visits Mobile Web
5,130,223 *
Visits Mobile App
97,216 **
Visits IPhone App
29,304 **
Visits Android App
67,912 **
UMU Web
2,600,000 ***
UMU App
10,000 ***
Links
Target Group
ESSEN-UND-TRINKEN's mobile offer reaches 4.13 million unique users every month. 74% of ESSEN-UND-TRINKEN mobile users are female. 64% of the target group are aged between 20 and 49 years. ESSEN-UND-TRINKEN mobile users boast an above-average level of education: 45% have A-Levels or a university degree. 65% of users boast net household income of €2,000 or more, and 43% of users have an income of over €3,000 per month. Source: agof daily digital facts 2018-12 // Base: average month
Segment
Food
Main advertisers
  • tourism/travel
  • home appliances
  • household
  • corporate
  • foods
  • alcoholic beverages
  • non-alcoholic beverages
  1. * IVW 2019-07
  2. ** IVW 2018-02
  3. *** agof daily digital facts 2019-07

Profile

ESSEN-UND-TRINKEN.de is the largest online foodie community in terms of contents and members, and now also available as a mobile website. With its mix of editorial and user-generated contents and handy tools, such as the 'Recipe Finder' or the 'Restaurant and Hotel Guide', ESSEN&TRINKEN Mobile offers inspiration, advice and networking opportunities to users.

Media Represented

worldwide except in Germany (Internat. Media only)