20,169,699 *
2,052,010 *
Target Group
ESSEN-UND-TRINKEN's online offer reaches 2.11 million unique users every month. 71% of ESSEN-UND-TRINKEN online users are female. 48% of the target group are aged between 20 and 49 years. ESSEN-UND-TRINKEN online users boast an above-average level of education: 42% have A-Levels or a university degree. 71% of users boast net household income of €2,000 or more, and 46% of users have an income of over €3,000 per month. Source: agof daily digital facts // Base: average month
  1. * IVW 2024-01


ESSEN-UND-TRINKEN.de is an extensive content and community platform for everything to do with eating, drinking and the pleasures of life.

ESSEN-UND-TRINKEN.de is inspiring, gives advice, and links up its users through its mix of editorial and user-generated contents, handy tools, recipe videos, and great variation of seasonal topics. 30,000 recipes from the ESSEN & TRINKEN kitchen and a comprehensive database with recipe and instructional videos on cooking and baking whet the appetite for cooking. The diverse user community, where users can exchange and share recipes and cooking tips, rounds off the service for users who love to cook.

Media Represented

worldwide except in Germany (Internat. Media only)