8 issues a year
Paid circulation
74,474 *
410,000 **
Basic Rate 2022
€ 17,200
Target Group
FLOW reachs a unique audience. FLOW-readers are: young, creative, open-minded and authentic. More than one third of the readers (35 per cent) have an household net income of € 3,000 and above. Source: FLOW readership survey 2017
Women (general)
  1. * IVW 1/22
  2. ** AWA 2021


FLOW is the first me-time magazine, that provides inspiration, insights and positive food for thought. It also stands for mindful living with a focus on the here and now.

FLOW is characterised by its lovingly designed looks, many illustrations, and the unique way it talks to the readers. It also stands out because of its attractive paper features: sophisticated configuration and paper extras make the magazine unique.

FLOW has been successful on the Dutch market since its launch in 2008. The international English issue was launched in 2012.

With a huge success, the first German issue of FLOW was launched in November 2013. As the success story continues it will be published eight times per year in 2015.

Authentic, made with love, a magazine with lots of extras - FLOW is all that and more.

Media Represented

worldwide except in Germany (Internat. Media only)