HARVARD BUSINESS MANAGER
The extended German edition of the US magazine HBR.
Business & News Germany
Facts
- Target Group
- Harvard Business manager is aimed primarily at ambitious young executives in middle and senior management as well as management consultants. The average age of the readers is 40.
- Segment
- Business & News
- * IVW 3/2023
- ** ma 2023/II
Profile
HARVARD BUSINESS MANAGER is an independent magazine for practical management topics.
As an extended German edition of the US magazine "Harvard Business Review" (HBR), the most renowned management magazine in the world, HBM supplements the best articles from the HBR with selected texts by German-speaking experts.
The cover price is 14,50 Euro.
HARVARD BUSINESS MANAGER is the best-known and most widely read German-language management magazine.
- Strong: 66 % of the readers work in top positions and decide on the most important investments in their companies.
- Smart: 72 % of the readers have a university degree.
- Curiosity: The magazine is used intensively by its readers for more than 3.5 hours.
- Outstanding: 100 % of the editions are actively purchased (subscription + newsstand sales).
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Related Media
Media Represented
in France, Switzerland