140,000 *
100,000 *
Unique User
40,000 **
Target Group
NIDO's total digital offer reaches 0.15 million unique users every month. 68% of NIDO digital users are female. 51% of the target group are aged between 20 and 39 years. NIDO digital users boast an above-average level of education: 58% have A-Levels or a university degree. 69% of users boast net household income of €2,000 or more, and 54% of users have an income of over €3,000 per month. Source: agof digital facts 2018–12 // Base: average month
Main advertisers
  • automotive
  • fashion
  • tourism/travel
  • pharma
  • corporate
  • consumer electronics
  • foods
  1. * Google Analytics 2019-06
  2. ** agof daily digital facts 2019-06


NIDO.de is NIDO for every day: a modern, stylistically assured blog in which the NIDO editorial office selects the latest reliable, interesting, helpful and entertaining items from the flood of day-to-day information.

That is why you will find great products on the NIDO.de site, original DIY ideas and other little gems from the internet, as well as interesting tips and topics from our editorial office. NIDO.de therefore provides appealing and helpful company for young parents in their everyday routine. However, NIDO.de users are not just readers, but also post comments on their own experiences, tips and feelings.

Media Represented

worldwide except in Germany (Internat. Media only)