11 issues a year
Distributed circulation
80,000 *
1,392,000 **
Basic Rate
SEK 135,000
Target Group
The average Scandinavian Traveler reader is 39 years old and male (60%). Their reason for traveling is either business/ workrelated (40%) or pleasure/private (60%). Source: Publisher's Information 2018
Main advertisers
  • fashion
  • tourism/travel
  • beauty/cosmetics
  • furniture/home decor
  • services
  • watches/jewellery
  • consumer electronics
  1. * Publisher's Information 2018
  2. ** You Gov survey 2013


With 11 issues a year and a website, SCANDINAVIAN TRAVELER offers all the inspiration and information the modern reader requires.

Both in the magazine and online you will meet high-fliers from all walks of life. They share their stories from life as well as from their personal favorite spots around the world, giving the reader new perspectives and new angles on interesting topics and well-known places.

SCANDINAVIAN TRAVELER also tells about the latest trends as we scour the globe for entertaining and inspirational stories from the worlds of fashion, politics, business and sports. It is written in English.

Media Represented

in Austria and South Tyrol, Germany (Internat. Media only), Italy (excl. South Tyrol), United Kingdom