Facts

Frequency
weekly
Paid circulation
476,097 *
Coverage
5,750,000 **
Basic Rate
€ 65,800
Links
Target Group
STERN readers are opinion leaders and influential decision makers with great communicative strengths. STERN is well ahead of its competitors in terms of coverage rates in many of the upmarket target groups. A small majority of STERN readers is male, but STERN‘s coverage rate among women beats that of most classic women‘s magazines. STERN offers quantity and a high level of quality at once – at very economic conditions.
Segment
Business & News
Main advertisers
  • automotive
  • fashion
  • finance
  • tourism/travel
  • beauty/cosmetics
  • services
  • foods
  1. * IVW 1/19
  2. ** ma 2019/I

Profile

STERN combines the typically generous visual appeal with a fresh look and an up-to-date structure. The attitude: empathetic, critical, confident. STERN reports on the day‘s key news. We are flooded with information every day. Ever more facts and figures are not necessarily needed to stay on top of things. STERN helps readers to keep an overview and decide, offering context rather than just ‚plain‘ content.

Philosophy

STERN keeps us moving! STERN uncovers the human aspect behind news items. A personal story or the expression on a face tell us more about the meaning of an event than the plain figures. Stories in STERN are specific and emotional.

Visuals

STERN presents big pictures in big formats. Its cover pages, reports and photography regularly win national and international awards. Its opulence and strong visual appeal make STERN unique.

Commitment

STERN is a symbol of commitment to society. Many magazines feel committed to critical reporting and investigative journalism. But none of them take the initiative as regularly or take a firm stance as STERN does, for instance with its „Jugend forscht“ or „StartUp“ initiatives.

Media Represented

worldwide except in Germany (Internat. Media only)