3,100,000 *
Basic Rate 2023
GBP 18,000
Target Group
The readership consists in equal parts of men and women who belong to the ABC1 sociodemographic group (81%)
Business & News
  1. * PAMCo 2022-04


THE GUARDIAN offers the latest in news, sport, business, culture and comment. Modern, bold and more accessible than ever. Readers support and trust its independent, investigative journalism, engaging with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives.

The new GUARDIAN and OBSERVER might be smaller in form, but they’re more modern, bold and accessible than ever.

Inside, readers will find refreshed supplements, new sections and a range of diverse voices. From Monday to Friday, they can enjoy all of our comment pieces, long reads and puzzles in The Journal, the new pull-out section. G2 has been redesigned, while the Sport section is now part of the main paper.

Media Represented

in Denmark, Finland, France, Germany (Internat. Media only), Italy (excl. South Tyrol), Norway, South Korea, Spain, Sweden, Switzerland