This September, Bertelsmann Content Alliance companies will spotlight the topic of sustainable nutrition: “Packen wir’s an – für verantwortungsvolles Essen” (Let’s Do It – Responsible Eating).
G+J will use its media brands to highlight sustainable, responsible nutrition in cover stories, special features, themed digital weeks, and podcast content. STERN, GEO, ESSEN & TRINKEN, BRIGITTE, BEEF! and many other brands will participate, presenting information on various topics related to sustainability. In addition to nutrition, there will also be articles on sustainable fashion, interior design, beauty and art.
Stephan Schäfer, Chief Content Officer Mediengruppe RTL and Chief Product Officer Gruner + Jahr, comments: “We would like to build on the great success of the last Sustainability Weeks and establish ‘Packen wir’s an!’ as an enduring label under which the Bertelsmann Content Alliance companies will highlight various key topics relating to a sustainable management of the future. We are already planning future themed weeks focused on various topics that are socially relevant and concern people in their everyday lives.”
(Source: Bertelsmann Content Alliance)
About the Bertelsmann Content Alliance: The Bertelsmann Content Alliance manages the cooperation of the content businesses of its international media, service and education companies in Germany: Mediengruppe RTL Deutschland, RTL Radio, the TV production company UFA, Verlagsgruppe Random House, Gruner + Jahr and the music company BMG. Bertelsmann pursues the goal of developing and marketing joint formats across divisions, thus creating comprehensive offerings for creative professionals.