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Socioeconomic characteristics help to distinguish magazines and make target groups plannable. Different marketers address different socio-economic…
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The Ad Alliance magazine portfolio reaches 20.81 million readers in Germany - 29.5 % of people aged 14+. This is shown by the recently published Media…
More and more companies are using purpose marketing to take a stand on social issues. This is going down well with consumers, as a basic study by the…
A week full of exciting questions around innovation, partnerships, creativity and responsibility. Together with its partners from the RTL Group, G+J…
Since the end of March, BRIGITTE Print and Digital have been relaunched – both, visually and in terms of content. A quantitative online copy test on…