Dear colleagues and friends from around the world,

It was great to see you all at our conference last week! Thank you very much for your participation.

We hope that the formats have given you good insights and will help you in your daily work and discussions with clients and agencies.

A PDF file of all presentations can be found HERE. For the individual files per session, please have a look at the agenda items.

Please contact us in case you have any questions or if you need further information.

Kind regards
Your Sales Office Worldwide
Katrin, Stefanie, Jannik & Kraig

Thursday, 17 June 2021

8:30 Welcome and Coffee Reception (in Microsoft Teams)

  • Welcome, Agenda, and Introduction to Hopin
    Katrin Adler, Stefanie Treves, Kraig Davis, Jannik Welk
  • Welcome and Update G+J i|MS
    André Freiheit (Executive Director, G+J i|MS)

9:00 STERN A Magazine for the People, for Germany (in Hopin)

  • Engagement – Responsibility – Change
    Florian Gless (Editor-in-Chief, STERN, Gruner + Jahr)

9:20 Travel, Trends, and What’s to Come: Perspectives from the German and French Markets

  • Panel Discussion with GEO Saison and National Geographic
    Markus Wolff (Editor-in-Chief, GEO Group, Gruner + Jahr)
    Werner Siefer (Editor-in-Chief, National Geographic and National Geographic Traveler, Gruner + Jahr)
  • Market Research & Trends
    Jana Kaltenbach (Analyst Consumer & Advertising Research, DATA Alliance, Gruner + Jahr)

  • Editorial Insights from GEO France
    Eric Meyer (Editor-in-Chief GEO France, Prisma Media)
    Philipp Schmidt (Chief Transformation Officer, Prisma Media & Managing Director of PMS)      

10:20 Break

10:45 Lufthansa: Outlook and Opportunities for 2021 and Beyond

  • Update from the airline and new Lufthansa Ambient Media formats
    Anna-Juliane Rehm (Marketing Manager Ambient Media, Lufthansa)

11:05 Influential Voices in Decision Maker Media

  • CAPITAL - shaping German business journalism since 1962
    Horst von Buttlar (Editor-in-Chief, Capital, Gruner + Jahr)
  • NTV - the hidden gem of German news sites
    Cathérine Six (Brand Management Digital, Ad Alliance)

  • NRC - the most trusted news brands in the Netherlands
    Madelon Fortuin (Commercial Director, NRC Media)

12:05 Break-Out Sessions

A time for exchange and feedback.

12:20 Wrap Up

12:30 Break

13:30 German Market Insights

  • Gruner + Jahr and the German Advertising Industry
    Frank Vogel (Chief Sales Marketing Officer, Ad Alliance)

14:00 The Guardian, 200 Years of Journalistic Excellence

  • A 200-year retrospective and contemporary look at Branded Content Solutions
    Adam Foley (Director of Advertising, The Guardian)
    Imogen Fox (Executive Editor, The Guardian)
    Cassia Geller (Lead Commissioning Editor, The Guardian)

14:45 Native Advertising and Its Relevance in a Successful Media Mix

15:30 Farewell and Goodbye

Download Agenda Digital Sales Conference

Download All presentations

This is a preliminary agenda – timing and topics are subject to change.