For all up-to-date information on the i|MS Inspirathon from now on please check our conference app!

Simply search the App Store/Play Store for "G+J EMS", download the app and get access with the event ID.

We sent the event ID to all participants by mail. If you need help, just contact: inspirathon[at]

See you soon!


Wednesday, 22 May from 7.00 p.m. – relaxed get-together (optional for publishers)
Thursday, 23 May start at 8.30 a.m.
Friday, 24 May start at 8.30 a.m. until 4:00 p.m.


We have arranged the hotel reservation at the “Motel One Hamburg am Michel" for all participants who have registered. The hotel is in a 10 minute walking distance from the Gruner + Jahr building.

We kindly ask our publishing partners to pay for their stay (90,50 € per night, including breakfast) upon their arrival. We will take care of the hotel costs ONLY for our sales offices and representatives.


Agenda 23-24 May 2019

This is a preliminary agenda – timing and panel topics are subject to change.

PDF-Download Agenda, Hotel, Contact G+J i|MS Inspirathon

Thursday, 23 May 2019

  • 8:30 Coffee Reception
  • 9:00 Facing the challenges ahead: publisher’s sales priorities (Keynote)
    André Freiheit (Executive Director G+J i|MS, Germany)
  • 09:30 Native advertising – challenges and success stories (Panel)
  • Host: Yunfeng Cui (Executive Director Digital Solutions, G+J e|MS, Germany)
    Panelists: Johan Wilberg (Head of Analysis, Bonnier News Brand Studio, Sweden);
    Philippe Belpaire (Managing Director, Roularta Media, Belgium);
    Tolgay Azman (Deputy Editor-in-chief,, Germany)
  • 10:15 Experience is the new marketing (Keynote)
    Frank Vogel (Speaker of the Board of G+J e|MS, Germany)
  • 10:55 Sharing experience through best practice cases I + II
    Raising awareness for Hungary through a five-country, multichannel campaign
    Presenter: Tibor Saringer, G+J i|MS Hungary
    Omega goes Wonderland – a classic brand on new paths
    Presenter: Lina Belinska, G+J i|MS Switzerland
    Carlo Kamchis, Visual Talent, United Kingdom
  • 11:20 Inspiring networking time
  • 12:10 Sharing Experience through best practice cases III
    The Beauty of Emilia Romagna – Multiple Content Sponsoring on four brand sites
    Presenter: Sandy Ukat, G+J eMS, Digital Native Advertising, Germany
    Annabel Stancanelli, G+J iMS, Italy
  • 12:20 What are media agencies expecting from publishers and their sales people. (Panel)
    Host: Chris Turner-Green (Managing Director, G+J i|MS United Kingdom)
    Panellists: Christina Kallmeyer (Head of Havas Media International, Germany)
    Axel Jonuschies (Managing Partner, Global Trading, Programmatic at GroupM, Germany)
    Tom Larnajo (Managing Director, Total Media, United Kingdom)

    13:05 Lunch // Experience editorial teams and brands on the job
    (sign up to join a tour of’s newsroom and G+J’s trial kitchen)
  • 14:20 Inspiring time out session – Unwind your mind to be inspired
    Annika Isterling, yoga teacher and meditation coach
  • 14:50 From good to great: How creativity can boost your sales approach (Keynote)
    Hosts: Jeannine Kaesler ( Frischkopf, Germany)
    Rafe Phillips (Frischkopf, Germany)
  • 15:35 Employing “forced fit”: Work with your peers on developing creative solutions
    (break-out session)
  • 16:40 Inspiring networking time
  • 17:30 Celebrating results: Sharing ideas from the break-out sessions (presentations)
  • 18:15 Refresh and Relax
    Anywhere you like

    19:30 i|MS Inspirathon Dinner Party
    GAGA – Restaurant, Bar & Nightclub

Friday, 24 May 2019

  • 8:30 Coffee Reception
  • 9:00 Relaunching the Inspirathon (Keynote)
    André Freiheit (Executive Director G+J i|MS, Germany)
  • 9:15 Data strategies for publishers and implications on sales (Panel)
    Host: Arne Steinmetz (Executive Director Digital Solutions, G+J e|MS, Germany)
    Panelists: Yoann Denee (Chief Data Officer & Digital Expertise Director, Prisma Media, France);
    Oliver Hülse (Managing Director CEE, Integral Ad Science, Germany);
    Nicole Haman (Global Digital Sales Director, RTL Ad Connect, United Kingdom)
  • 10:00 Sharing experience through best practice cases IV
    Influencing Google
    Presenter: Chris Turner-Green, G+J i|MS United Kingdom
    Ramona Meier, Territory Influence, Germany
  • 10:15 Inspiring networking time
    Take a break to meet your peers and have a coffee
  • 11:05 How influencer solutions help shape brand images: challenges and success stories from people who know (Panel)
    Host: Rafael Schwarz (Executive Director, TERRITORY Influence, Germany)
    Panelists: Miranda Oben (International NGO Influencer and presenter, Germany)
    Ramona Meier (Head of Project, TERRITORY Influence, Germany)
    Adrian Rosenthal (Head of Digital & Social Media, MSL Group, Germany)
    Laura-Jane Freutel (Digital Communication Manager, Hapag-Lloyd, Germany)
  • 11:50 The CEO perspective: transforming G+J to become the most creative and innovative publisher (Interview)
    Julia Jäkel (Chief Executive Officer, Gruner + Jahr, Germany)
    interviewed by André Freiheit (Executive Director, G+J i|MS, Germany)
  • 12:10 Team photo
    Make sure to join us in time for the team photo!

    12:25 Lunch // Brand experience
    (sign up to join a tour of’s newsroom, BRIGITTE’s fashion + beauty department and G+J’s trial kitchen)

  • 13:40 How do we find new revenue streams in a challenging market environment? (Panel)
    Host: Arne Wolter (Chief Digital Officer, Gruner + Jahr, Germany)
    Panelists: Hans de Rore (Chief Commercial Officer, Mediafin, Belgium)
    Wiebke Nadzeika (Head of New Business & Partnerships, Gruner + Jahr Innovation, Germany)
    Astrid Bleeker (Deputy Executive Director, G+J e|MS, Germany)
    Kerstin Füllgraf (Deputy Director Brand Business, Gruner + Jahr, Germany)
  • 14:25 Sharing experience through best practice cases V
    Expanding a classic media campaign into a partnership with DHL
    Presenter: Sibel Boner, G+J i|MS, Germany
  • 14:35 The Ad Alliance: How joining forces creates a more relevant market position (Interview)
    Marko Kuck, (Member of the Board of G+J e|MS, Germany)
    interviewed by André Freiheit (Executive Director, G+J i|MS, Germany)
  • 14:50 "How to prepare for the unknown" (Inspirational speaker)    
    André Wiersig, husband, father, sales director and extreme swimmer
  • 15.30 “Inspiration to go” – the i|MS Inspirathon summary    
    André Freiheit (Executive Director, G+J i|MS, Germany)
  • 16:00 Farewell
    Time to say good-bye and return home safely


G+J i|MS Inspirathon Team
Phone: +49 40 3703-3337
Email: inspirathon[at]