BRIGITTE PARIS: Magazine "for the Third Half of Life"

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From mid September Gruner + Jahr is launching a new women’s magazine under the working title BRIGITTE PARIS. The line extension of BRIGITTE is addressed to open-minded and worldly-wise women aged 55 and over.

The unique concept of BRIGITTE PARIS reflects both the joy of life in older women as well as their experience of loss. Two issues will be published this year, as from 2016 a frequency of six times a year is planned.

Karin Weber-Duve, initiator BRIGITTE PARIS: "Today women over 55 feel younger, healthier, fitter and more enterprising than any generation before them. It is an age group that is constantly growing, but is rather marginalized in social environment. With the new magazine BRIGITTE PARIS we want to give this generation a voice."

Frank Stahmer, publishing director Gruner + Jahr: "The concept of BRIGITTE PARIS is new and unique. With this title for women in the 'third half of life” we are expanding the BRIGITTE brand family and establishing a new segment. Both in speech and topics as well as visually BRIGITTE PARIS stands out very clearly from existing 'Best Ager' magazines."

BRIGITTE PARIS is a line extension of the women’s magazine BRIGITTE: The first issue will be published mid-September with a print run of 150.000 copies. The second issue will be launched on the market mid-November, the copy price will be around 4 Euros. Next to topics about health, psychology and and culture, each issue will offer a monothematic service section, for example on livingl, money or medicine.