The Het Financieele Dagblad (FD), whose editors were the first in the Netherlands to work ‘digital only’, is taking a noticeable step by launching a completely new newspaper in September. Their goal is to make the best newspaper in the digital era.
In the weekday paper FD, the daily navigation bar on the first three papers shows exactly what the FD has to offer. In-depth feature stories will have a QR code that leads the reader to a web page. The clear distinction between (news) overview and in-depth information is perfectly embodied in a smaller, practical format that is stapled and cut cleanly (like a magazine). The FD’s unique size is slightly smaller than the regular tabloids. As market research showed the readers read digital materials more often and for longer periods of time, so that their desire for a well-structured, in-depth and restful newspaper grows.
FD Weekend will be transformed, too. A new supplement called ‘FD Futures’ investigates the impact of technological developments on society. The weekly magazine FD Persoonlijk excels at interviews and portraits, and focuses on smart living with highly educated ‘peak-time couples’ in mind. (The new FD Weekend will be published for the first time on 15 September.)
The FD is widely seen as a highly reliable source of news. With the journalistic refinements, the newspaper aims to become the leading paper for even more readers. The focus will remain on current and future professional decision-makers.
The FD currently has a paid print run of 85,000 and aims to surpass the 100,000 threshold within a few years.