The International Sales Unit of G+J i|MS – the G+J i|MS Sales Office Worldwide – has reacted to its growing portfolio, the increasing complexity of sales offers and demand for customised solutions. The Sales Unit therefore now markets its portfolio of quality European media in the Scandinavian market directly from its Hamburg headquarters.
After working with local representatives in the past, G+J i|MS decided to service Scandinavian clients directly. The International Sales Unit has always enjoyed a close working relationship with Scandinavian clients, and the geographic closeness to Hamburg also ensures an optimal on-site representation.
Katrin Adler, International Key Account Director of G+J Sales Office Worldwide, explains: “Ad revenues of Scandinavian brands in the key European markets represented by G+J i|MS have enjoyed double-digit growth rates during the last two years. Scandinavian design, fashion and jewellery brands number among the world’s top trendsetters. They are market leaders in their sectors and place high importance on a precise target group media selection in the heterogeneous European market. Through this added responsibility we can now offer our Scandinavian business partners single-source access to the leading media brands in Europe.
G+J i|MS specialises in representing high-quality media for upscale target groups, and continues to grow. The Hamburg-based G+J i|MS Sales Office Worldwide represents a quality portfolio of leading European and international media brands. This includes the cross-media portfolio of G+J Germany with such renowned brands as STERN, BRIGITTE and GALA, as well as non-German media abroad, including the media from G+J’s international subsidiaries with VOGUE and GLAMOUR (NL), CAPITAL (F) and COSMOPOLITAN (E).
Another core area is the advertising sales representation of the ambient media of LUFTHANSA (including inflight entertainment and on-board mini-flyers).
The G+J i|MS Sales Office Worldwide is also active in the inflight marketing of other respected airlines such as KLM (Holland Herold), AIR INDIA (SHUBH YATRA), and All Nippon Airways (Wingspan).
Here you find the whole portfolio marketed in the Scandinavian countries.
Gruner + Jahr is one of Europe’s leading publishing houses and has been associated with quality journalism for over 50 years. G+J offers independent content to readers and users in over 20 countries through print, online or digital media. G+J International Media Sales is the worldwide sales network for integrated solutions across media channels. This includes print and digital media, television and radio as well as ambient and corporate publishing solutions.
G+J i|MS is responsible for the advertising sales for media brands outside their home markets. With sales offices in Germany, the UK, Benelux, France, Austria, Switzerland and Italy, G+J i|MS is represented in all key European markets with dedicated sales teams. G+J i|MS also has a network of over 35 representatives that covers all major markets across the world. All sales activities are coordinated from Hamburg, enabling G+J i|MS to ensure consistently high quality.