On newsstands as from October 12th: ESSEN & TRINKEN MIT THERMOMIX.
October 12th will be seeing a magazine all around Germany’s most popular kitchen appliance being published: ESSEN & TRINKEN MIT THERMOMIX, which was realized in an exclusive partnership with Vorwerk Thermomix. ESSEN & TRINKEN and Thermomix have both participated in this first launch of the Verlagsgruppe Deutsche Medien-Manufaktur (DMM) with their expertise.
Thus a high quality magazine has been created that fulfills the quality standards of both brands. Jan Spielhagen,editor-in-chief of ESSEN & TRINKEN MIT THERMOMIX: “I am totally thrilled with this partnership. We have combined the best of two worlds – the technology of Thermomix and the cooking competence of ESSEN & TRINKEN’s test kitchen - to develop a new high quality cuisine for the Thermomix. Five of our ESSEN & TRINKEN chefs have let themselves be trained in the development of Thermomix recipes at Vorwerk and got to know the modus operandi of the kitchen appliance. Only this enabled us to develop recipes for the Thermomix in which the level and quality standard are as high as our readers at ESSEN & TRINKEN have been accustomed to for over 40 years. Namely: Exclusively developed recipes for ambitious hobby chefs, cooked three times, tested three times and equipped with our legendary success-guarantee.”
Andreas Friesch, CEO Thermomix Germany: "The cooperation with Germany's most prestigious food magazine is another milestone for Thermomix. We are very pleased that the Thermomix has impressed the editors and the publisher alike and we can thus offer our customers even more inspiration. We are combining two long-standing successful brands that share the same understanding of quality and together want to enthuse and inspire their clients."
In addition to seasonal, classic recipes and exceptional food inspirations, every issue offers editorial features about food and lifestyle as well as tips and news surrounding the Thermomix. The ESSEN & TRINKEN line extension is available six times annually for 5.00 Euros at the newsstand and as subscription. The print run comprises 200,000 copies, the magazine contains 104 pages.
Managing Director Verlagsgruppe DMM Frank Stahmer: “We are especially proud of our new magazine, as ESSEN & TRINKEN MIT THERMOMIX is the first launch of the newly established publishing group DMM, the subsidiary of Gruner + Jahr and the Landwirtschaftsverlag. In addition, our editors are showing once again that they are full of innovative power. They have recognized the potential, acquired a new cooking technique, thus creating great new recipes and a very wonderful magazine. And all in the the usual ESSEN & TRINKEN-quality. And especially regarding the Thermomix and its fan base, the focus is on three things: quality, quality, quality. ESSEN & TRINKEN MIT THERMOMIX is the first rollout of our official partnership with Vorwerk. Further digital products, also with our other brands from the Deutsche Medien-Manufaktur, are already in the pipeline.