G+J EMS extends Digital Portfolio

Online

G+J Electronic Media Sales (EMS) has taken over the marketing of 19 online offers of the Jahr Top Special Verlag. The journalistic special interest settings in the leisure segment give advertisers access to the premium target groups.

As of now, G+J EMS is marketing the following websites of the Jahr Top Special Verlag: ANGELN.de, ANGELWOCHE.de, BLINKER.de, ESOX.de, FLIEGENFISCHEN.de, KUTTER-UND-KUESTE.de, FLIEGERMAGAZIN.de, ROTORBLATT.de, FOTOMAGAZIN.de, FOTOWIRTSCHAFT.de, GOLFMAGAZIN.de, JAEGERMAGAZIN.de, MEIN-PFERD.de, OUTDOORMARKT.de, SEGELN-MAGAZIN.de, ST-GEORG.de, TAUCHEN.de, TENNISMAGAZIN.de, and WARUM-MAGAZIN.de. The mobile marketing of these sites by G+J EMS is also being planned in perspective.  

The Jahr Top Special Verlag has been focusing its journalistic activities on leisure subjects including fishing, hunting, sports, photography and flying for more than forty years. The online offers with their accumulated knowledge and specialist skills address sports and leisure enthusiasts in the respective segments.

Next to their respective leisure focus the user groups are distinguished by high quality structures and a high purchasing power. Advertisers thus can find so relevant environments for a specific sector communication with sports-affine, solvent users.. G+J EMS has set up a Jahr Top Special-rotation for the 19 online services in order to pool the reach of these "secret" manager media and to allow advertisers a wide-coverage dialogue with these premium audiences.

Stefan Schumacher, Executive Director Digital at G+J EMS, says, “We are pleased that Jahr Top Special Verlag has commissioned us with the marketing of its online portfolio. With their high-quality journalistic content, the offers brilliantly match our digital premium portfolio. They allow advertisers a targeted dialog with their first-rate target groups, while their clear orientation in content also represents high user involvement.”

Jutta Friedrichsen-Devakar, overall advertising head Jahr Top Special Verlag: "I am pleased that we have found the right partner for our premium target groups with G J Electronic Media Sales, not least due to its high mobile experience. With this strengthening of our digital platforms our special-interest magazines will be well prepared."