With immediate effect G+J i|MS enlarges its sales representation for the NZZ Media Group to Austria, Scandinavia, the U.S. and Eastern Europe. Thus G+J i|MS expands its cross-media presence within European quality media and strengthens its position in relevant target group segments.
Since February 1st, G+J i|MS has taken over sales responsibility for the NZZ Media Group in Austria, Scandinavia, the U.S. and Eastern Europe. After having successfully marketed the portfolio of the NZZ Media Group in Germany and Benelux since 2016, the cooperation has now been extended to further regions. Thus, the international sales unit of G+J - the sales office Austria and worldwide - further extend their portfolio into the strategically important DACH-region.
The NZZ Media Group is one of the largest media companies in Switzerland. Their products address a sophisticated and affluent readership and offer this interested and extremely interesting target group for advertisers serious information and intelligent entertainment. The sales representation focus of G+J i|MS is mainly on the following print and online media of the NZZ-Media Group:
André Freiheit, Director of G+J i|MS, Gruner + Jahr Germany: „After having successfully marketed the NZZ Media Group in the German and Benelux markets in the past two years we are very happy to extend this partnership to further regions. The media around the NEUE ZÜRCHER ZEITUNG fits perfectly into our quality portfolio – be it in print or online and programmatic, it makes us once more one of the leading quality media marketeers in Europe”.
Andy Bürki, Head of Advertising Market Zurich and member of the board of the NZZ Media Solutions AG: „We are very pleased to extend our successful partnership with G+J i|MS as international sales representative into these new regions to further position and market our quality titles in print and online. With our offers we want to meet the expectations of sophisticated advertisers and address socially influential audiences.“