G+J i|MS Sales Office Germany expands its European portfolio
With the immediate take-over of marketing for the print and digital media plus the radio stations of the Spanish Prisa Brand Solutions S.L.U. as well as the Belgian IPM Group, the G+J i|MS Sales Office Germany continues to extend its portfolio’s market relevance with over 300 top-quality media in Europe.
Through its two new clients the Prisa Brand Solutions S.L.U. and the IPM Group with their quality print, digital and radio offers, the G+J i|MS Sales Office Germany was able to win further European media providers. G+J i|MS thus continues the systematic expansion of its quality portfolio in relevant markets and target groups.
Prisa Brand Solutions S.L.U. is one of the leading media companies in the Spanish news segment. Their media products are aimed at a discerning, high-income readership and offer advertisers an ideal channel for reaching high-quality target groups. The Prisa portfolio includes the following brands:
- EL PAIS, the worldwide leading Spanish-language news medium with over 65 million readers worldwide
- CINCO DIAS, Spain’s prestigious business and financial newspaper
- ICON, the lifestyle magazine for men
The Belgian IPM Group is one of the leading media houses in the print, digital and broadcast segments in the French-speaking region of Belgium. Their premium journalistic products offer advertisers high-coverage, credible surroundings for their brand communications. The IPM portfolio includes:
- La Libre, Belgium’s respected French-language daily newspaper
- Paris Match, the leading weekly news and lifestyle magazine in Belgium
Claudia Scheil, International Key Account Director, G+J i|MS Sales Office Germany: “We are very pleased to welcome these two new clients. With the high-quality media from Prisa Brand Solutions we are able to expand our portfolio presence in Spain and now have an optimal solution for all market segments. And the quality brands from the IPM Group with their French-language news contents broaden our portfolio in Belgium. Alongside the media of Mediahuis (e.g. DE STANDAARD) and NRC for the Flemish region, with the addition of the French-language media of IPM we now cover the entire Belgian market. Through these newest partners we also strengthen our portfolio in the daily newspaper and supplement media segments, and with over 300 media brands we can now offer our clients even more global or country-specific solutions.”
G+J i|MS also takes over marketing for the Prisa media in Austria, Switzerland, Norway, Sweden and Denmark. In the future, the portfolio of the IPM Group will also be marketed by G+J i|MS in Austria and France.