With effect from September 2020, the Italian sales office of G+J International Media Sales (IMS) has taken on responsibility for the sale of advertising opportunities on the global TV, online and mobile portfolio of BBC Global News. Thus, the G+J International Sales Italy successfully continues the consistent expansion of its international quality media portfolio.
Since September 1, 2020 the G+J International Sales markets the global media of BBC Global News to clients and agencies in Italy.
BBC Global News is the home of the BBC’s award-winning international news, sport and features content, which reaches 121 million people around the world on TV, online, apps and social media each week. As the world’s most trusted international news broadcaster, accurate, impartial news via the 24 hour news channel - BBC World News - and BBC.com are offered, along with a broad range of insightful and in-depth features across BBC Worklife, BBC Culture, BBC Future, BBC Reel and BBC Travel.
As a commercial arm of the BBC, BBC Global News works with brands to create partnerships which connect them with their curious and globally-minded audience through bespoke branded content, sponsorship and advertising opportunities.
Alessia Francesconi, International Director, G+J Italy: "Together with BBC we can offer our market partners a premium platform to create impactful global campaigns. With this consistent expansion of our international trusted news brand portfolio our advertisers can benefit from high relevance in key audience segments - as among high earners."
Samantha Adams, VP Advertising Sales Western Europe, BBC Global News Limited: "We are delighted to be working with G+J as our representatives in Italy and are looking forward to being able to connect more Italian brands with the BBC’s highly engaged global audiences. "