WONDERLAND, MAN ABOUT TOWN and ROLLACOASTER: This May G+J i|MS took over marketing the print and online media of Visual Talent in Italy and France, further expanding its cross-media presence in the lifestyle segment.
In May, G+J i|MS became responsible for the print and online portfolios of Visual Talent in Italy and France. After already representing the British publisher in Germany and Switzerland, i|MS is pleased to extent the partnership in the two new countries. Established by Huw Gwyther in 2004, Visual Talent has been at the forefront of fashion and youth culture for over a decade with a strong roster of contemporary titles in WONDERLAND, MAN ABOUT TOWN and ROLLACOASTER. An independent publisher, content creator and creative agency, Visual Talent’s output stretches from fashion styling and video content to one off events and bespoke publications: an ideal cross-media environment for communicating with trendsetters and opinion-leaders in the respective fields.
Arriving in 2005, WONDERLAND is a trendsetting fashion and lifestyle quarterly offering a unique take on today’s pop culture with a bold line-up of world class stylists and photographers exploring fashion, film, music and art; the title’s social following tops half a million. Straddling the line between luxury and streetwear, menswear publication MAN ABOUT TOWN drops twice a year, showcasting an extensive pool of prominent talent in contemporary stylists, photographers and journalists with articles that target the confident and intelligent modern man. Distributed worldwide, ROLLACOASTER marries the new with the established, combining fashion, beauty, TV, film and music in a progressive publication that speaks to consumers and fashion brands alike.
André Freiheit, Executive Director of the G+J i|MS: “Through the cooperation of Visual Talent and G+J we are continuing to further expand our cross-media brand portfolio in fashion and lifestyle media. The high-quality and internationally recognized magazines offer our European advertising clients the possibility to reach an international target group in a unique environment. In addition to classic advertising there also exist interesting possibilities for cooperation on all media channels that we would be pleased to tailor to meet the communications requirements of our clients.”
Huw Gwyther, Founder and Editorial Director of Visual Talent: “We are honoured to extend our partnership with G+J i|MS, a prestigious international company with whom we anticipate a long and successful relationship. We are excited to be joining the company’s existing portfolio, utilising their strong marketing position throughout Europe, and international expertise for the Visual Talent portfolio moving forward.”