Germans are increasingly turning to well-established journalistic brands in the corona crisis. The high demand for information and more time at home are not only increasing digital media use, but also that of magazines. This week, G+J has recorded a growing interest among its brands in news-, knowledge - and people-magazines. At the same time, many new customers are starting subscriptions.
In the food retail sector in particular, sales of G+J magazines have risen by around ten percent since the beginning of the crisis. This applies, for example, to STERN with its issue 13/2020, GALA is also developing positively. There is apparently also a high demand for lean-back titles: GEO Wissen Health, issue 13/2020 (yoga, meditation) is currently around 30 % above last year’s sales.
The number subscriptions has also been rising significantly. The success rates for new customers acquired by telephone rose by 120 percent for STERN, 90 percent for BRIGITTE and 33 percent for GEOLINO. Access figures to the subscription shops of all G+J titles have risen sharply.
STERN and SPIEGEL have become two of the central instances of corona information. STERN devotes particular attention to solidarity and remarkable projects in the fight against corona. On Monday 23rd March, a special issue of STERN will be published, offering everything worth knowing about corona, its cause, history of origin and spread. It provides the latest findings from virology and deals with the possible economic and social consequences of the crisis. The content is created in close cooperation between the editorial offices of STERN, GEO and CAPITAL.