Het Financieele Dagblad has highest share of affluent readers

Positive coverage development for Dutch business newspaper FD and highest share of most affluent target group (Social Class A) compared to all daily newspapers in the Netherlands.

Het Financieele Dagblad is one of the leading business newspapers in the Netherlands, addressing a selective target group of entrepreneurs—both in their professional and person lives. While the FD focuses primarily on business topics from Monday through Friday, the Saturday issue offers inspiration and in-depth articles.

Recent findings* of the independent institute NOM confirm FD is the perfect choice for B2B campaigns (affinity index of 360) and also suitable - because of its affluent target audience - for luxury & premium lifestyle B2C campaigns. According to the latest findings coverage of FD increased by +8%, that of FD weekend even by +13%.

In concrete numbers, FD reaches an average of 149,800 readers (above 13 yrs of age), so 11,200 reader (+8%) more than in the last quarter. Even more growth is evident when looking at FD Weekend, which gained 20,200 more (+13%) readers compared to the last NOM report. Average reach of FD Weekend is now 170,900.

Starting in February, FD’s website FD.nl will be refreshed and will continue FD’s success story online as well.

*source: NOM Print Monitor 2019-IV


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