100% short videos, editorial focus on fashion & trends. With its new brand, Media Figaro targets the young and affluent - the next generation of luxury buyers.
6 months after the launch, MAD has already more than 80k followers, a 25m reach and over 12m video views with an increasing number every week.
The MAD team is launching 3-4 videos a week and 2-3 stories a day. All videos are less than 3 minutes long and filmed in vertical format (unlike most social media videos). Videos will be published on Facebook, Instagram, and YouTube as well as on one of Figaro’s existing sites, Madame Figaro – mad.madame.lefigaro.fr.
Each social platform will have its own voice and agenda. Advertisers can sponsor a program or design a special video with the MAD team. In addition to the 10 regular video topics MAD works in an agile and creative way to cover the current trends of the industry.
MADs first goal is to build an active community of 500,000 Internet users.
“With MAD we have created a new way to talk about fashion, trends and lifestyle that fits our 18 to 30 audience, talking in their language with a strong visual and creative effort. Their feedback is exceptionally positive and so is the feedback of the various brands we collaborate with including Levi’s, Nike, Hermes, Ugg, Cartier, Guerlain…” – Nicolas Pellet, MAD
If you have any questions regarding this new proposition, don’t hesitate to contact us!