New Digital Presence for GALA

Online

As from now, GALA Digital Germany, the leading people- and style portal, is presenting itself technically overhauled and with a high quality visually strong look. The new design, mirrored on all digital channels, presents GALA's strengths – high quality, exclusive images and star news – in an especially creative manner and is inspired by Pinterest.

Cropped image cants, mouse-overs and zoom effects create liveliness and interaction that stands for being part of and involved in the world of the stars. Specifically designed icons and navigation elements complement the new design and offer fast orientation to the user.

The editorial team reports from the world of stars around the clock and is supported by a new, fast Content Management System. This enables even more topical news which will reach the user in future via attention-grabbing newsflashes directly from the editorial system. For the first time, the editorial team also reports live from events using a blog tool and takes the users onto the red carpet with Facebook Live formats and the consistent use of all social media channels. All news can be found chronologically on a newly designed "Aktuell" (Latest) -page.

Up to date, GALA Digital already has the highest reach in the competitive environment in the fashion and beauty field. This is further strengthened for the relaunch by two new editorial columns: "Fashion Friday" and "Call of Beauty". Here print and digital editors write about current trends, looks and must-haves. All thematic specials and galleries in fashion and beauty are optimized and expanded in course of the relaunch. The video offer is strongly extended editorially and given high visibility on all channels. The videos are integrated more deeply on the homepage, in articles and picture galleries and receive their own video labels; in addition, own video galleries were developed.

Doris Brückner, editor-in-chief GALA Digital: "The relaunch is the visual highlight of GALA Digital's editorial success story. The strategic reorientation and the expansion of the editorial team are forward-looking: GALA.de is now faster, more modern and closer to the mark than ever before."

Christine Nieland, Digital Business Director: "GALA Digital is the only digital woman's title that is simultaneously a fast, wide-reaching people portal and a high-quality, opulent style magazine. With this concept we were able to double the number of our users last year. Our new technology and high-quality design create the ideal basis for further growth and the implementation of creative marketing ideas together with our advertising partners."

GALA Digital currently has a digital total reach of 5.49 million unique users (AGOF 10/2016) and has thus grown by 97% compared to the previous year. The stationary total reach is 3.48 million and the mobile total reach is currently 2.45 million unique users. Regarding visits, GALA Digital is also growing continuously. With 26.4 million visits in December 2016 (65% growth versus 12/2015), GALA Digital - as in all previous months - achieved significant growth compared to the previous year and is one of the leading portals in the news and style sector.

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