The German Ad Alliance has launched AdNOW: a new tool for advertisers and agencies. The platform gives media insights around the Ad Alliance portfolio showing exclusive previews, best cases as well as innovative tools for media planners.
This month's top format will be the seasonal screening of the Mediengruppe RTL which gives an outlook onto the upcoming program of the German private TV station RTL. Besides this big TV preview there is more to discover: All other genres are also made graspable and experienceable in the form of videos. One example is the talktainment-format "BÄMerkenswert" (“Remarkable”) with marketing and sales director Frank Vogel.
In addition, there are unique insights from brands like STERN, SPIEGEL Online, SCHÖNER WOHNEN, BEEF, GEO and WALDEN to BRIGITTE and 11 FREUNDE. In "Six questions for ...", the editors-in-chief report on their everyday work for the Gruner + Jahr and Spiegel titles.
Business partners of the Ad Alliance can register here LINK: https://adnow.ad-alliance.de/ or contact our local sales office for more information. Please note that the offer is in German language.
About Ad Alliance
Ad Alliance is a competent partner for advertisers and media agencies in the individual creation and orchestration of cross-media campaigns. It is an answer to the increasing call in the market for cross-genre marketing offers.
Since 2016, Ad Alliance has combined the strengths of leading media partners in Germany: With the marketing of the advertising inventory of IP Deutschland, G+J e|MS, smartclip, SPIEGEL MEDIA and as a service provider for Media Impact. Ad Alliance offers a quality portfolio of TV, print, online, mobile, ATV and audio. It stands for special productions across all platforms, including native advertising as well as performance and influencer marketing. In addition to content design, Ad Alliance offers technical solutions from programmatic to data-based advertising. Together, the platforms marketed by Ad Alliance reach 99 percent of the German population.
G+J International Media Sales is the international sales unit of G+J e|MS and as such markets part of the Ad Alliance Portfolio abroad.