Effective April 2021, the Italian team of G+J International Media Sales represents the media of Shanghai Noblesse Media & Ad to clients and agencies in Italy. Among others, the portfolio includes the sophisticated magazine NOBLESSE CHINA targeting a wealthy audience with a high affinity towards luxury products.
Established more than 15 years ago, NOBLESSE CHINA has become the leading luxury media for the Chinese elite. Content is focused on art & culture, in-depth people interview, luxury brand stories, creative pictorials, travel & hotels.
With the rapid development of digital media, NOBLESSE not only publishes its exquisite print issue (1.2 million readers) but has many digital offers like its WeChat account followed by 69% of NOBLESSE’s VIP readers. Additionally, the brand is known for trendy glamorous events celebrating luxury brands.
The magazine’s distribution: 58% in luxury hotels, 12% in exclusive restaurants, 11% in luxury residences, 7% in financial services, 6% in private clubs, 4% in health care and beauty clinics.
Alessia Francesconi, Sales Director, G+J Italy: "We are happy to announce this new acquisition for our Italian office, adding a new important market to our high hand portfolio. Shanghai Noblesse Media is a perfect fit in a dynamic market like China”.
Co-Chairman of Noblesse Hongkong: “Shanghai Noblesse Media is very excited to have G&J Italy represent it. With G&J’s strong relationships in Italy this will lead to better understanding by Brands of the large & fast changing Chinese luxury market resulting in creative ways that brands can leverage Noblesse’s unique media reach in the Luxury segment”.
Interested in promoting your luxury brand to affluent Chinese consumers? Contact our office for more insights.