New study: What moves the Germans in times of crisis?

Since March 23rd, there has been a nationwide ban on contact in Germany, and public life has virtually come to a standstill. For many people this means drastic cuts in their everyday life. With its b4p trends survey, the Gesellschaft für integrierte Kommunikationsforschung (GIK)* (Society for Integrated Communication Research) is shedding light on central questions in the context of corona.

Great need for information - especially in established media

The thirst for knowledge among Germans has increased greatly as a result of the pandemic: 79% of all those surveyed are informing themselves much more or slightly more than before - 38% of these 79% inform themselves much more frequently than before the Corona crisis. The source of information varies depending on the need for speed or the desired depth.

When it comes to up-to-date information, public television stations (79%), radio (73%), official websites such as those of the Robert Koch Institute (RKI) or the Federal Ministry of Health (66%) and the news websites of established media brands (62%) are in the top places in terms of usage.

Social networks currently enjoy little trust

When it comes to background information, official websites (47%) as well as public television stations (44%) and news websites of established media brands (39%) are also in demand. Current magazines such as Spiegel, Stern and Focus (37%) and news channels such as WELT and ntv (37%) follow right behind. These media are also the most frequently named when asked which media provide the most in-depth and comprehensive information about the corona virus from the perspective of the respondents as a whole. Social networks, on the other hand, currently enjoy little trust as a media channel at 6%.

Top 3 activities: Cleaning, watching TV, reading

The population's great need for information also means that not only more media are used, but also other media than usual. 61% of respondents draw information from different sources more frequently than they normally do. In addition, 57% of those surveyed have also changed the times of day at which they consume news. This is now happening at shorter intervals but spread out over the day. Reading is one of the top 3 activities in these times besides cleaning up and watching TV.

Further results and information about the new b4p-trends study and the other trend studies can be found at

More about b4p trends

The best for planning trends (b4p trends) study satellite offers the opportunity to provide data on highly topical issues concerning media use, product innovations and consumer behavior within a few weeks. At the same time, the GIK checks how relevant current developments are, thus assessing the potential for the main b4p study and keeping it up to date. The results of the b4p trends study are collected via online survey in 6 to 10 waves per year. Sample and population: approx. n=around 1,000 cases per wave, representative for the German online population aged 14 and older.

* Basis: n=998 persons, representative for the German online population weighted by age, gender (crossed), education according to b4p 2019 III (online users in the last 3 months). Survey period: 25.03. - 30.03.2020

Source (German Language):

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