G+J i|MS launches Premium Programmatic Europe, the joint programmatic offer from leading publishing houses in Europe.
Premium Programmatic Europe pools the digital inventory of leading quality publishers active in European premium segments. Agencies can programmatically book the offer through a single deal, and in this way simply and easily draw up pan-European campaigns. The offer is semi-transparent; all of the participating sites are known and absolutely brand-safe – a clear advantage over existing networks.
In September 2017, coinciding with the dmexco, the global trade fair for digital marketing and advertising, G+J International Media Sales (i|MS) presents its newest marketing product Premium Programmatic Europe. Premium Programmatic Europe is the joint programmatically bookable offer from leading publishers in Europe. In addition to Gruner + Jahr in Germany, the following partners are already offering their digital inventory: The Neue Zürcher Zeitung in Switzerland, Der Standard in Austria, Prisma Media in France. In addition, the following partners are in the process of being integrated: Unidad Editorial in Spain, NextRégie in France and Luxemburger Wort in Luxembourg. Since mid-August the DACH region (Germany, Austria, Switzerland) can be reached through a single deal. Further markets and publishers will be added; by the end of 2017 all important European markets should be covered.
The pan-European offer is comprised of high-quality journalistic offers and exclusively enables Private Market Place Deals. It is perfect for branding campaigns where a high quality environment plays an important role.
André Freiheit, Executive Director of G+J i|MS: "As individual publishers, each of us already has a direct programmatic business from abroad. But as soon as the briefing included several countries, the publishers were at a loss for solutions. With Premium Programmatic Europe this has changed: effective immediately we are offering agencies and trading desks a high quality alternative to the existing networks. The key difference: thanks to our hand-picked portfolio, agencies can be absolutely certain that their campaigns run in a high-quality journalistic environment that is 100 per cent brand safe."
Sascha Dolling, Director Digital Media Optimization von G+J e|MS: "The long-term G+J e|MS expertise in programmatic advertising, the international marketing know-how of G+J i|MS and its network of top-quality media partners in all of Europe form the perfect initial starting position for jointly unrolling such a project with other publishers. Our strength as publishers is our high-quality journalistic environments: as media houses, we stand for journalistic excellence and intensive investigation. In these times of fake news and alternative facts, we offer a safe platform, especially for brand-oriented campaigns."